Animal Spirits Book Review
Animal Spirits,
Why Psychology matters in Macroeconomics
Today I finished the book “Animal Spirits” written by George
Akerlof (hey, Berkeley faculty) and Robert Shiller. I will go through a quick
summary followed by my thoughts on the book as a whole
Summary
The premise of the book is quite simple: macroeconomic
theory is based on a set of obtuse assumptions, thus lessening the validity of
such a theory. Shiller and Akerlof use data and anecdotes to originate a new
set of driving forces for economies today, the titular ‘animal spirits’ first
referenced by John Meynard Keynes. They breakdown animal spirits into the
following five categories which, when analyzed in sum with macroeconomic theory
provide a framework for thinking about macroeconomics
1.
Confidence: recessions are in large part due to a
los of consumer and business confidence which decreases spending and output.
The reverse also holds true
2.
Corruption: economic downturns can almost always
be explained in part by corruption at a federal level and shirking of
legalities
3.
Fairness: A sense of fairness underlies all
economic negotiations and drives the microeconomic transaction which in turn
make up macroeconomic trends
4.
Stories: Narratives play a large part in driving
behavior as people are swayed by compelling stories even when confronted with
facts
5.
Money illusion: the nominal value of money is
psychologically used rather than the real value of money. This coupled with
loss aversion is a powerful tool that underpins most wage arguments
Review
The book was short, but I still could not read it intensely
all the way through. The book was broken into two parts, one to explan the
above five forces and the other to answer various questions about
macroeconomics using the framework they laid out. The issue lies in the binary
nature of complex economic thoughts interspersed with overly obvious
conclusions drawn from the above five principles. The framework laid out by
Shiller and Akerlof is extremely compelling, but their application of the
principles fell short of what I was expecting.
Overall, what I took away from the book were the five
principles. They can be used to analyzed most major news stories and I find it
interesting to use their framework in everyday life to see life through a
different perspective. If you enjoy macroeconomics and long discussions about
wages, unemployment, inflation, and recessions, I suggest you read the book as
it does delve deep into the development and validation of their theory. I also
suspect macroeconomists enjoyed their application of theory more than I did.
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